UDG stands for superb quality, innovation, comfort, style and durability. Our mission is to create products of excellence, be THE market leader in the field of Bags and cases for DJ and Sound GearStudios in the UK, and was later put in charge of building a desk for the studio. The electronic designs made famous by Trident Audio were created by Barry Porter, and those designs were implemented into the layout of the console by Malcolm Toft. The ATB Console has much of the same character as the older Trident Series 80B®, and as PMI Audio Group® also owns Trident Audio Developments®, those circuits were used for the basis of the ATB® Console sound.